The hair "regrowth" medication minoxidil is marketed in the US (primarily) under the name Rogaine. However, the original name pitched by the ad team was actually Regaine. The FDA shot that name down, though, since they thought that it was possibly fraudulent marketing (making promises it couldn't always keep). McNEIL-PPC, Inc., the owners of the trademark, was forced to change it for domestic distribution. Outside of the US, it's still mostly marketed as Regaine, since the rules are different, and (I guess) McNEIL-PPC, Inc. always liked that name better.
Wednesday, May 2, 2012
Regain Rogaine
The hair "regrowth" medication minoxidil is marketed in the US (primarily) under the name Rogaine. However, the original name pitched by the ad team was actually Regaine. The FDA shot that name down, though, since they thought that it was possibly fraudulent marketing (making promises it couldn't always keep). McNEIL-PPC, Inc., the owners of the trademark, was forced to change it for domestic distribution. Outside of the US, it's still mostly marketed as Regaine, since the rules are different, and (I guess) McNEIL-PPC, Inc. always liked that name better.
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